Klaviyo
See every email open, click, bounce and unsubscribe from Klaviyo on the shopper it belongs to.
Klaviyo knows who opened, clicked, bounced and unsubscribed. Zappush knows what those people did on your store. Connecting Klaviyo puts both on the same shopper.
What you get
Email and SMS activity on every shopper. Opens, clicks, deliveries, bounces, spam reports and unsubscribes appear on each shopper's timeline, marked as coming from Klaviyo. Each one names the email it belongs to, and a campaign email opens its report in Klaviyo.
New people are not lost. Someone who opens an email before ever visiting your store is kept. When they later use that email on your store, at checkout for example, their email history joins the rest of what they did.
Your plan is not used up by email activity. Events received from Klaviyo do not count towards your monthly event allowance.
Nothing is sent onward unless you ask. Email activity stays in Zappush by default. To use it in your ads, turn on Send to ad platforms on the Klaviyo page, then choose which activity goes to Meta in your event forwarding settings, or map it to an event such as a lead in Event mappings.
Connecting
Open Connections → Sources and choose Klaviyo under Email sources. Click Connect Klaviyo, then approve Zappush on Klaviyo's page. That is all: there is nothing to copy or paste, and new opens and clicks start arriving within a few minutes. You need to be an owner, admin or manager in Klaviyo to approve.
To disconnect, remove Zappush from Integrations in Klaviyo. The Klaviyo page in Zappush then asks you to reconnect.
Connecting with a private key instead
If you would rather not approve an app, choose Set it up with a key instead. There are two steps, and each one has a short recording showing exactly where to click.
1. A read-only key. In Klaviyo, open Settings → API keys and create a private key with read access to Profiles, Events and Metrics. Paste it into Zappush. Zappush checks the key with Klaviyo before saving it, and only ever shows its last four characters afterwards.
2. The webhook. In Klaviyo, open Settings → Webhooks, add a webhook with the address and secret Zappush shows, and choose the email topics you want. The secret is shown once; copy it before you leave the page, or rotate it to get a new one.
With a key, Klaviyo offers webhooks only on Advanced KDP accounts; without one, Zappush checks for new activity every 10 minutes instead. The card says Waiting for first event until the first one arrives, then Receiving.
Turning it off
Switch off Receive events on the Klaviyo page to stop new activity at once. The connection is kept, so switching it back on resumes straight away.