Analytics
Read your Zappush analytics with confidence. Understand every dashboard, KPI, chart, and filter, and what to do with what you see.
Your analytics turn raw shopper activity into a clear picture of what is working: how much revenue you are making, where shoppers drop off, which traffic converts, and who your best customers are.
Every screen shares the same controls: a time range selector (Today, Yesterday, 7 days, 30 days, or a custom range) and, on most screens, a Compare toggle that overlays the previous period and shows the percent change on each metric.
The screens
Overview
Your home dashboard: sales by customer type, Meta ad return, where sales and visits came from, top campaigns, and products at a glance.
Attribution
Which channels earned your sales, under the attribution model you choose, with the orders behind every number.
Campaigns
Which campaigns open journeys and which close the sale, credited under any model, with the orders behind every number.
Events
Every tracked event, its volume, conversion rate, and attributed revenue.
Sessions
Visitor volume over time, plus traffic sources, geography, and devices.
Shoppers
Your audience split into visitors, users, and customers, with a full roster.
Orders
Every order with customer attribution, source, and fulfillment status.
Products
Your synced catalog with pricing, categories, and status.
Configure analytics
Assign events to funnel stages and turn on optional dashboard modules.
Sources
Bring data into Zappush. Manage the platform your events come from and the data it shares with your store.
Overview
Your analytics home in Zappush: how much you sold and to whom, what your Meta ads cost and returned, where sales and visits came from, which campaigns open and close sales, and which products sell, on one screen.