Overview

Your analytics home in Zappush: how much you sold and to whom, what your Meta ads cost and returned, where sales and visits came from, which campaigns open and close sales, and which products sell, on one screen.

Overview is your home dashboard. It answers the questions you ask first thing in the morning: how much you sold and to whom, what your ads cost and returned, where the sales and the visits came from, and which products are moving. Everything is scoped to the period you pick, and every count of orders opens the orders behind it.

What you see here depends on whether your store sells products or captures leads. This page covers the product-selling Overview; the lead-capture version is described below.

The header shows your store's time zone and the controls shared by every analytics screen: a range selector (Yesterday, Today, 7 days, 30 days, or a custom range) and a Compare toggle. Compare is on when the screen opens, so every figure shows its change against the same number of days just before your range, day lined up with day. Turn it off to see the figures alone.

Sales, orders and visits

Six figures across the top.

Sales is your net revenue for the period: every paid order, after cancellations and refunds, subscription renewals included.
Orders is the number of those orders. Click it to open them.
Average order is Sales divided by Orders.
New-customer sales is what first-time buyers spent, with how many first orders that was and their share of Sales. Click the count to open those orders.
Visits counts the sessions in which a shopper viewed a page of your store. If you turned the automatic page view off under Settings → Install, every session counts as a visit.
Sales per visit divides Sales by Visits. On a store with subscriptions it leaves renewals out, since a renewal needs no visit, and says so.

Sales, Orders and Visits carry a daily trend line. A rise in Visits is shown without a good or bad colour, since more visits is not a win on its own.

Meta Ads

Once you connect Meta and choose an ad account under Destinations, three figures sit beside the ones above: Ad spend, ROAS (Sales divided by Ad spend) and Cost per order. Spend follows your ad account's own currency and its own day, and with Compare on Ad spend shows its change against the same number of days just before your range, like every other figure. If the ad account bills in a different currency than your store, ROAS reads "Currencies differ" rather than dividing two currencies.

Until then a banner takes their place and tells you the next step: connect Meta Ads, choose an ad account, reconnect after access was removed, or wait for the first figures to arrive.

Tracking

One line per destination you send conversions to, so you can see at a glance that your ad platforms are hearing about your sales.

Meta shows how many purchase events reached Meta against the orders you received (renewals left out on a store with subscriptions), and their match score.
Google Ads shows how many conversions were sent and how many Google reports as accepted. Acceptance appears after Google's first daily check.

A destination that is connected but sent nothing in the period reads 0. With no destination connected, the line says so and links to Destinations.

Sales by day or week

Your Sales as stacked bars, split into New customers, Repeat customers, Customer unknown (orders with no customer attached, shown only when there are some) and Subscription renewals (on a store with subscriptions). The four add up to Sales. Switch between Sales and Orders.

Ranges longer than 14 days start in weeks, with a switch to days. Weeks count from the first day of your range, so a short last week shows its number of days, for example "29 Oct (3d)". When the range runs into today, the last bar is marked as still open. With Compare on, the previous period runs across the bars as a dashed line.

Where sales came from

One bar splits your Sales into what marketing channels earned, what came from direct visits only, what had no tracked visit, and renewals on a store with subscriptions. Below it, each channel's share with its orders and its change against the previous period. Click a channel's orders to open them.

This panel always uses the Last click model and a 30-day lookback, so it matches the Attribution screen at those settings. Use Open Attribution to try other models.

Traffic and conversion

Your visits broken down by Channel, Campaign, Landing page, Country or Device: visits, bounce rate (visits that saw one page and did nothing else), completed checkouts and the checkout rate. The Channel and Campaign tabs add the sales each one closed under Last click, and the Channel tab its sales per visit. Campaign names that differ only in capital letters, spaces or web encoding are merged into one row.

Visit to checkout

Five steps, each a subset of the one before it: Visits, Viewed a product, Added to cart, Started checkout and Completed checkout. A visit only counts toward a later step if it reached every step before it, so the bars only get smaller and a step rate never passes 100%. With Compare on, the previous period shows as a faint bar behind each step.

Beneath the steps, the orders placed in the period split into those that came with a tracked visit, those with no visit recorded, and subscription renewals. The lines add up to the orders placed, and each one opens its orders.

Top campaigns: openers and closers

The ten campaigns that closed the most purchases: how many purchase journeys each one opened and how many it closed, with the sales behind each, the difference between the two, and whether the campaign mostly opens, mostly closes, or does both. Click a count to open its orders, or use Open Campaigns for the full picture.

Products

One row per product, with its variants inside: units sold, take rate (the share of orders that included the product, counting an order once however many of its variants it held), list-price sales, and the change against the previous period. A product you have since deleted reads Removed product, with its last known name.

List-price sales are price times quantity, before discounts, shipping, tax and refunds, so they will not match Sales exactly. A note above the table shows both figures and the difference, named Discounts, shipping, tax and refunds. Use Open Products to see your full catalog.

Sort, search, and open a table

Traffic and conversion, Top campaigns and Products show your top rows first, so you can read them at a glance. Each one works the same way:

Click a column title to sort by it. Click again to reverse the order.
View all opens the full table over the same time range. There you can search, filter, choose which columns show, and move through the pages. Close it to return to Overview where you left off.
The full table says when its figures were last updated. Click Refresh to update them now.

If your store has not recorded any activity for the selected period, each panel shows an empty state instead of zeros. Widen the time range or send a test order through your store to populate it.

Lead-gen Overview

If your store captures leads instead of selling products, Overview looks different: it tracks leads through your pipeline instead of orders through checkout. These figures count your Website pipeline. Deals worked in a Kommo pipeline, and people counted across every pipeline, are on the Leads page.

A hybrid store sells products and captures leads, so its Overview shows both on one page. Sales and orders sit in the top row and your leads in the row below, and each section further down pairs the sales view with the matching lead view: sales and leads over time, sales and leads by source, and your checkout funnel beside your lead pipeline. Won leads are leads that reached your won stage, kept separate from orders so nothing is counted twice.

New leads, Qualified leads, Customers and Ad spend

Four cards across the top.

Ad spend shows what you spent with Meta for the period and your cost per lead, once you connect Meta and choose an ad account under Destinations. Until then it invites you to connect.
New leads is the number of leads added in the period.
Qualified leads shows how many of those new leads reached a qualified stage, with the share of new leads that qualified underneath.
Customers is the number of leads that closed as won in the period.

With Compare on, each card shows a change against the previous period.

Leads over time

A daily chart of new and qualified leads by the date the lead was created. Hover any day to see New leads, Qualified, Customers, and Lead rate together.

Efficiency

Four tiles below the chart:

Lead rate is leads divided by sessions.
Cost per lead is ad spend divided by leads, once Meta is connected.
Time to first contact is the median time between a lead arriving and your first contact with them. A faster median reads as an improvement.
Not contacted yet is the share of new leads you have not yet reached within 24 hours.

UTM performance

A table of your source, medium, and campaign combinations, ranked by Leads. Each row shows Qualified, Customers, and a qualification rate; a campaign that matches one you're running in Meta shows its real name, with spend and cost per lead once Meta is connected. Sort, search, and View all work as they do in the product-selling Overview, described above.

Leads by source

A bar for each channel your new leads came from, with its share of the period's leads.

Lead to customer

A funnel from Sessions through Leads, Qualified, and Customers, each step showing its rate from the step before. A line beneath lists every stage your leads closed into during the period, whether won or not, with its count.

Leads by form page

A table of the pages your leads submitted a form on: sessions on that page, leads it produced, the resulting lead rate, and how many qualified. You can sort and search it, and View all opens the full list. Click a page's lead count to open the leads that came from that page.

Follow-up

Leads that need your attention right now: not contacted within 24 hours, going cold after a week with no movement, and leads missing a phone number or email to reach them by.

Signals sent to Meta

For every pipeline stage that sends an event to Meta, whether by default or because you chose one, how many of that stage's events sent successfully, failed, or were skipped in the period, so you can see whether your pipeline progress is reaching your ad account.