Bot traffic
Keep crawlers, AI bots and scripts out of your ad platforms and customer profiles, and see how much of your traffic they make up.
Not every visit to your store is a shopper. Search crawlers, AI bots, headless browsers and scripts load your pages all day, and some trigger fake purchases. Left alone, they would reach your ad platforms and teach their algorithms to find more of the same.
Zappush recognizes this traffic automatically and holds it back. Bot events are kept out of every ad platform your store sends to, including Meta, Google and TikTok, so fake page views and fake purchases never train your ads. Bot visits are also kept out of your customer profiles and never join your audiences.
Zappush names each bot, groups them by type, and catches crawlers that fake their identity.
Real shoppers are never blocked. Only visitors that identify themselves as automated, or that come from the published addresses of known crawlers, scanners and monitors, are held back.
Where to find it
Open Settings → Bot traffic. It is on by default on every plan, so there is nothing to set up.
Reading the page
Pick 7 days or 30 days at the top. The page shows:
- Bot events: how many events came from bots in that period.
- Share of traffic: the portion of all your events that were bots.
- Fake purchases: purchases from bots, marked Stopped when they never reached your ad platforms.
- Top bots: the bots that visited most, by name. A crawler that fakes another bot's identity is listed apart as "Fake" followed by the name.
- By type: the same bots grouped, such as search engines, AI crawlers, link previews, uptime monitors and scripts.
- By event: which events the bots triggered, such as page views or purchases.
When some visits look automated but cannot be told apart from people, a quiet line under the lists shows them as Possible bots, for example Tor and cloud servers. They are counted for your information and are not held back.
In your activity tables, a held-back event shows the status Bot traffic.
Turning it off
Switch off Hold back bot traffic on the same page. From then on, bot events are treated like any other event and can reach your ad platforms. Turn the switch back on at any time to resume holding them back.
Leave it on unless you have a specific reason. Bot events in your ad platforms add noise and cost you accuracy.
Privacy mode
A compliance option that stores your customers' contact details in an unreadable form, for merchants who cannot have raw customer data held by a third party.
How Zappush works
The mental model behind Zappush in five minutes, plus plain definitions of every term you will meet, from events and shoppers to routes and compliant pages.