Privacy Policy
Privacy Policy - The Basics
A Legal Disclaimer
Information We Collect and How We Use It
A privacy policy explains how a business collects, uses, stores, shares, and protects personal information. At Zappush, we are committed to building privacy-safe infrastructure that respects user consent, prevents misuse of data, and adheres to the highest standards of data governance.
We may collect and process information that users or clients voluntarily provide (such as name, email, company information), as well as technical data generated by interactions with our website or Services (such as device identifiers, browser type, and server-side event logs).
Different countries impose different obligations on how this information may be used. Zappush operates as a data processor when handling customer data via tagging infrastructure, and as a data controller for information collected directly on our website. We ensure that customer-owned data remains customer-owned, and is never sold, shared, or used in ways not explicitly permitted under contract.
a. Types of Information We Collect
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Personal Information: name, email, phone number, company details, billing information.
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Technical Information: IP address, device data, website activity, server-side event metadata, cookie identifiers, internal IDs.
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Customer Data (via Services): proxy-passed events, hashed identifiers, attribution keys, tracking events configured by clients through GTM, CAPI, GA4, etc.
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Communication Data: inquiries, support requests, meeting logs.
b. How We Use the Information
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To provide and maintain our tagging, analytics, and data-pipeline Services.
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To set up customer accounts, authenticate users, and manage billing.
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To process server-side events and facilitate secure transmission to advertising/analytics platforms.
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To improve product performance, troubleshoot issues, and enhance user experience.
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For communication, updates, onboarding, and support.
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To comply with legal obligations.
c. Sharing of Information
We do not sell customer data.
We only share information with:
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Service providers who assist in operating our platform (cloud hosting, email delivery, security services).
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Analytics/advertising platforms as instructed by the customer via server-side configurations.
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Government authorities were required by applicable law.
d. Legal Bases for Processing (GDPR-compliant language)
Depending on your region, processing may be based on:
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Performance of a contract
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Compliance with a legal obligation
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Legitimate business interests
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User consent
e. Data Security
We use technical, administrative, and physical safeguards to protect all data.
This includes encryption, access controls, audit logs, key rotation, secure container environments, and continuous monitoring.
f. Data Retention
Information is retained only as long as necessary for:
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Service delivery
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Compliance requirements
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Legitimate business operations
Customers may request deletion at any time, where applicable.
g. User Rights
Depending on the jurisdiction, users may have rights to:
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Access their data
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Correct or update it
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Request deletion
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Restrict processing
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Withdraw consent
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Receive a copy (data portability)
h. Cookies & Tracking Technologies
Our website may use cookies, server logs, SDKs, and similar technologies to ensure functionality, improve performance, and analyze behavior.
Users can manage cookie preferences through browser settings.
i. International Data Transfers
Data may be processed in cloud locations outside your country.
We follow industry-standard safeguard mechanisms (e.g., SCCs for EU users).
j. Changes to This Policy
Zappush may update this Privacy Policy periodically.
Revisions will be posted on our website with an updated “Last Modified” date.
k. Contact Information
If you have questions about this Privacy Policy, please contact:
Zappush LLP
Desk No. WSA43, First Floor, B128, B Block, Sector 2, Noida
Uttar Pradesh – 201301, India
Email: [email protected]
The information in this Privacy Policy is provided to help you understand how Zappush LLP (“Zappush”, “we”, “our”, “us”) collects, uses, stores, and protects your information. Nothing in this document should be interpreted as legal advice for your individual circumstances.
Zappush operates a suite of data-infrastructure and analytics services including server-side tagging, customer data pipelines, attribution tooling, and related integrations (“Services”). This Policy explains how data is handled when you visit our website, contact us, or use our Services.
Because privacy laws differ across jurisdictions, you are encouraged to consult with a qualified legal professional to ensure that your use of our Services complies with applicable data-protection requirements (including GDPR, CCPA, PDPB-India, and other regulations relevant to your region).