Your store, phone, and CRM close sales your pixel never sees. Zappush matches each sale to the ad click on the customer profile and sends it to Meta and Google as an offline conversion with value. The platforms optimize for revenue, not checkouts.
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Rohan Mehta
COD · confirmed
Ad platforms only see what happens in the browser. Sales that close in a store, on a call, or in your CRM never fire a pixel, so Meta and Google optimize for the people who click buy, not the people who pay. In cash-on-delivery markets the gap is wider: the pixel fires at checkout, and 15-35% of those orders are never paid. Either way, the algorithm trains on order intent while the campaigns that drive real revenue get starved.
Zappush stores the click identifiers from the first visit: Meta's fbclid, Google's gclid, and SHA-256-hashed email and phone, in a server-set first-party cookie that lasts up to 400 days. When a sale closes in your POS, CRM, or delivery system, Zappush matches it to that profile deterministically.
Zappush fires the conversion when the outcome is confirmed: the deal closes, the invoice is paid, or the delivery completes. The event carries the amount you actually collected, so platforms optimize for revenue instead of order intent.
Zappush pushes the conversion to Meta's Conversions API and Google's offline conversion import, keyed by the click ID and hashed identifiers. Each event is deduplicated by event_id and stamped with the original click time, so it lands inside the attribution window and credits the right campaign.
Hold the Purchase event until the order is delivered and paid, then send the confirmed amount. Meta learns from delivered revenue and stops finding customers who order and refuse.
Send call-center closes, POS receipts, and in-store sales back to the platforms, matched to the click that drove the visit.
A deal marked won, delivered, or paid in your CRM fires a value-carrying offline conversion automatically. No CSV exports, no manual click ID uploads.
Choose when the conversion fires: on order, on dispatch, or on delivery. Start with an online proxy until offline volume is stable, then shift optimization to the real outcome.
Every offline event is deduplicated by event_id and enriched with hashed email, phone, and click IDs. Match rates stay above Meta's 30% floor and Offline Data Quality holds in the 8.5+ range.
UPSELL FUNNELS
Webinar and e-book funnels close their real revenue days later, on a sales call or an upsell page. Send the $2,000 close back with the customer's phone and email, and Meta and Google stop optimizing for $27 tripwire buyers. The algorithms learn who becomes a program buyer, not who downloads PDFs.
RETAIL / COD
COD orders are not revenue until the courier delivers and the customer pays. Zappush holds the conversion until delivery is confirmed, then sends the amount actually collected with the original click ID and hashed phone. Platforms receive delivered revenue instead of order intent, so high-refusal profiles stop registering as wins.
PHONE / POS
Cafés, clinics, and showrooms close revenue at the counter or over the phone, where no pixel fires. Mark the sale won in your POS or CRM and it matches back to the profile already holding the gclid, fbclid, and hashed email from the ad click. Revenue that never touched the website becomes visible to optimization.
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From $59/month · 14-day free trial · Cancel anytime
