Start with clean data. Grow into attribution.
Server-side tracking from $59/mo. Upgrade when you need attribution.
- 14-day free trial
- First-party domain on every plan
- No per-seat fees
- Cancel anytime
Plans
For every other store or lead-gen business. Restricted category? Switch to Health & Wellness.
Starter
Clean conversion data
50K events/mo
- Zappush Persistent Pixel
- One-click server-side tracking
- First-party domain tracking
- First-party data enrichment
- Meta Conversions API (CAPI)
- Google Enhanced Conversions
- Cross-device tracking
- Campaign reporting: last 30 days
- User journeys: last 7 days
- First-party audiences to Meta: 30 days
- 3-month event history
- MCP connector for Claude & ChatGPT
- Email support
Growth
Know what drives sales
1.5M events/mo
- Everything in Starter, plus:
- Every destination, incl. TikTok
- Attribution analytics & reporting
- User journeys: 6 months
- Custom events
- Headless Shopify integration
- 1-year event history
- Slack & WhatsApp, 12-hour SLA
Scale
High volume, many storefronts
10M events/mo
- Everything in Growth, plus:
- Regional servers (US / EU / Australia / Asia)
- User journeys: 12 months
- 3-year event history
- Call support, 6-hour SLA
Multi-domain setup
4 domains from $1,599/mo
Up to 10 domains $2,999/mo
Enterprise
Beyond 20M events or 10 domains
Custom event volume
- Everything in Scale, plus:
- Custom scale
- Regional server & private outbound IP
- Custom event history
- Single Sign-On (SSO)
- Custom DPA & SLA
- BAA for HIPAA compliance
- Dedicated account manager
14-day free trial · first-party domain on every plan · slide to size your plan by monthly events.
Compare plans.
| Compare plans | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Tracking | ||||
| Monthly events | 50K–500K | 1.5M–5M | 10M–20M | Custom |
| Zappush Persistent Pixel | ✓ | ✓ | ✓ | ✓ |
| One-click server-side tracking | ✓ | ✓ | ✓ | ✓ |
| First-party domain | ✓ | ✓ | ✓ | ✓ |
| First-party data enrichment | ✓ | ✓ | ✓ | ✓ |
| Cross-device tracking | ✓ | ✓ | ✓ | ✓ |
| Domains | 1 | 1 | Up to 10 (add-on) | Custom |
| Custom events | — | ✓ | ✓ | ✓ |
| Headless Shopify integration | — | ✓ | ✓ | ✓ |
| Destinations | ||||
| Meta Conversions API (CAPI) | ✓ | ✓ | ✓ | ✓ |
| Google Enhanced Conversions | ✓ | ✓ | ✓ | ✓ |
| Every other destination, incl. TikTok | — | ✓ | ✓ | ✓ |
| Analytics & audiences | ||||
| Campaign reporting | Last 30 days | ✓ | ✓ | ✓ |
| Attribution analytics & reporting | — | ✓ | ✓ | ✓ |
| Live activity & user journeys | Last 7 days | 6 months | 12 months | Custom |
| First-party audiences to Meta | 30 days | Unlimited | Unlimited | Unlimited |
| AI | ||||
| MCP connector for Claude & ChatGPT | ✓ | ✓ | ✓ | ✓ |
| Data & security | ||||
| Event history | 3 months | 1 year | 3 years | Custom |
| Regional servers | — | — | US / EU / Australia / Asia | Custom |
| Regional server & private outbound IP | — | — | — | ✓ |
| Single Sign-On (SSO) | — | — | — | ✓ |
| Custom DPA & SLA | — | — | — | ✓ |
| BAA for HIPAA compliance | — | — | — | ✓ |
| Support | ||||
| Channel | Slack & WhatsApp | Slack, WhatsApp & calls | Dedicated account manager | |
| Response time | — | 12-hour SLA | 6-hour SLA | Custom |
Honest pricing, in plain terms.
Priced by events, not seats or profiles
You pay for the customer actions we process server-side, page views, add-to-carts, purchases, and your custom events. Slide each plan to the monthly event volume that fits, and only pay for the scale you are at.
Start lean, unlock depth
Starter gives you server-side tracking, CAPI to Meta and Google, and 30 days of campaign reporting. Growth adds attribution analytics, six months of user journeys, every destination, custom events and headless Shopify support.
No surprise bills
Move up a tier the moment your traffic grows. We let you know in advance, so there are no surprise bills.
Every client. One platform.
Manage every client from one workspace with pooled events and per-client reporting. Volume pricing scales with your book of business.
Pricing questions.
- What counts as an event?
- Any customer action we capture and send server-side: PageView, ViewContent, AddToCart, InitiateCheckout, Purchase, and any custom events you define. One event that fans out to Meta, Google, and TikTok still counts once.
- How many events will I use?
- As a rough guide, ~500K events a month is roughly a store doing 15,000 to 40,000 monthly sessions. Start on the 14-day trial and we will help you size the right plan, no guesswork.
- What happens if I exceed my tier?
- Nothing breaks and you are never surprise-billed mid-month. Slide up a tier whenever your traffic grows; if you are consistently over, we reach out to move you to the right plan on your terms.
- Do you work on platforms other than Shopify?
- Yes. Zappush is platform-agnostic, it runs on Shopify, WooCommerce and WordPress, Wix, Kajabi, and fully custom stores from a single script.
Start your 14-day trial.
No card for the trial. Start free in minutes, or see it live on a call.