Zappush creates a persistent Customer Profile for every consented visitor, showing their complete journey from the first anonymous visit to becoming a paying customer, all in one place.
A customer discovers you through an ad, subscribes by email, buys on another device, contacts your team, and later shops in-store. Most tools remember the interaction. They do not remember the person.
Without a shared identity, every channel starts the customer relationship again.
Know what happened before the signup.
Zappush begins building context from the first consented visit. When the visitor identifies through a form, login, checkout, or CRM interaction, the history that came before becomes part of the same customer story.
DAY 01
Ad clicked
Anonymous visitor 8f21
DAY 03
Product viewed
Same first-party identity
DAY 08
Returned to browse
Same first-party identity
DAY 12
Purchase · $148
Email and order identify Maya
RESOLVED
Maya Iyer
Earlier activity connected
One Customer. One Profile. Activated Server-side.
See the customer’s journey, identity, intent, purchases, Lifetime Spend, and lifecycle context in one place. Expand the profile to inspect the complete history behind the summary.
One Customer Profile. Activated Server-side. 10+ Platforms.
Acquire
Maximise campaign performance with first-party data and Conversions API.
·
Engage
Know who deserves your attention and engage them via Email, WhatsApp, and SMS.
·
Convert
Send conversion signals powered by server-side and Conversions API (CAPI).
Acquire
Maximise campaign performance with first-party data and Conversions API.
Engage
Know who deserves your attention and engage them via Email, WhatsApp, and SMS.
Convert
Send conversion signals powered by server-side and Conversions API (CAPI).
··
Shopify
WordPress
WooCommerce
Wix
Kajabi
Custom Site
Paid / Ads
Email
CRM
Offline / POS
Call / WhatsApp
Affiliates
AI / ChatGPT
Meta
CAPI | Offline CAPI | CAPI for CRM
CAPI | Offline CAPI | CAPI for CRM
Google
Enhanced Conversions Server-side
Enhanced Conversions Server-side
TikTok
CAPI
CAPI
Snapchat
CAPI
CAPI
X
CAPI
CAPI
Klaviyo
CAPI
CAPI
OpenAI Ads
CAPI
CAPI
Omnisend
CAPI
CAPI
LinkedIn
CAPI
CAPI
Sources
Shopify
WordPress
WooCommerce
Wix
Kajabi
Custom Site
Paid / Ads
Email
CRM
Offline / POS
Call / WhatsApp
Affiliates
AI / ChatGPT
Destinations
Meta
CAPI | Offline CAPI | CAPI for CRM
CAPI | Offline CAPI | CAPI for CRM
Google
Enhanced Conversions Server-side
Enhanced Conversions Server-side
TikTok
CAPI
CAPI
Snapchat
CAPI
CAPI
X
CAPI
CAPI
Klaviyo
CAPI
CAPI
OpenAI Ads
CAPI
CAPI
Omnisend
CAPI
CAPI
LinkedIn
CAPI
CAPI
Use customer history to make better decisions.
Know who is new, who has bought before, who is valuable, and what happened offline before deciding what to spend or send.
Stop reacquiring existing buyers
Suppress known customers from acquisition campaigns when they return through another consented session.
Existing buyerExcluded
Recognize high-value customers
Use complete order history and Lifetime Spend instead of judging customers by their latest purchase.
Lifetime Spend$1,240
Continue the right conversation
Give lifecycle, CRM, and advertising teams the same customer context before they decide what to send next.
LifecycleRepeat buyer
Connect online and offline behavior
Add POS, phone, CRM, and offline purchases to the customer history that began online.
Offline orderMatched
Identity with permission.
Persistent customer understanding should create better experiences, not weaker privacy.
Use first-party data
Resolve profiles from consented activity and identifiers available to your business.
Match what is known
Use customer, order, CRM, email, phone, and advertising identifiers where they are available and permitted.
Apply consent before activation
Check the customer’s consent state before preparing data for a connected destination.
Persistent Customer Profiles from $59/month.
Customer Profiles, identity resolution, managed server-side tracking, CAPI delivery, attribution, and analytics are included in the complete Zappush platform.
Zappush can preserve consented activity against a first-party visitor identity. When the customer later identifies through a form, login, checkout, or connected CRM event, the earlier activity can become part of the known Customer Profile.
Can Zappush connect activity across devices?
When the same consented identifier appears on more than one device, such as a login, email, phone number, or customer ID, Zappush can connect that activity to the same profile. Zappush does not promise to identify every anonymous device or use identity as a way around consent.
How is a Customer Profile different from a CRM contact?
A CRM usually begins when a lead or customer record is created. A Zappush Customer Profile can begin with the first consented interaction and connect website behavior, orders, advertising, lifecycle, CRM, conversation, and offline activity around the same customer.
Is Persistent Identity browser fingerprinting?
No. Zappush uses first-party identifiers and available customer-provided or business identifiers. It does not position fingerprinting as a substitute for permission, and consent is applied before activation to connected platforms.
How long does a Customer Profile remain useful?
The profile remains available according to your configured data retention, the customer’s consent state, and applicable legal requirements. Returning activity can keep the customer history current without reducing the relationship to a short browser attribution window.
Stop treating returning customers like strangers.
Build a customer history that becomes more useful with every consented interaction.
