Data Retention Policy

While your account is active

We keep your data for as long as your account is open.

The platform is built on history. Customer profiles, lifetime value, repeat-purchase rates, cohorts, and attribution all depend on being able to look back over time, and a rolling window would quietly degrade the numbers you rely on. So we do not expire your data on a schedule while you are using the service.

If you would rather we did, tell us. We will agree a window with you and hold to it.

When you ask us to delete something

You can ask us to delete any part of your data at any time. That can be:

• A single shopper or customer.
• A date range.
• One connected store, while others carry on.
• A category of data, such as contact details, while behavioural data stays.
• Everything.

Write to [email protected] from an email address on your account and tell us what you want removed. We will confirm the scope with you before we touch anything, carry it out, and confirm when it is done. There is no charge for this, whatever your plan.

Deletion is permanent. Once data is removed it cannot be restored, and reports covering the affected period will change to reflect that.

When your account closes

This covers closing your account, cancelling and not renewing, and uninstalling our app from your store.

• We stop collecting new data immediately.
• We keep what we already hold for 30 days, so you can reactivate, or take an export, without losing anything.
• After 30 days we delete it.

If you want your data deleted sooner than 30 days, ask us and we will do it.

Requests from your shoppers

If one of your shoppers asks you to remove their information, tell us and we will remove it from our systems too. You can send us the request directly.

Where your e-commerce platform sends us a deletion request on a shopper's behalf, we treat that as your instruction and act on it.

We act on requests about your shoppers on your instruction, because they are your customers and you hold the relationship with them. If a shopper contacts us directly, we tell them to contact you and we let you know it happened.

Backups

We keep encrypted backups so we can recover from a failure. Backups expire automatically on a rolling 30-day cycle, so data deleted from the live system also disappears from backups within 30 days.

We do not restore a backup in order to bring back data that was deleted on request.

Account and security records

• Sign-in sessions expire on their own and are removed automatically once expired.
• Operational logs, which record requests to our services so we can investigate faults and security events, are kept for up to 30 days and then discarded.

What we keep for longer, and why

A few things outlive the rest. We keep only what we need, and only for as long as we need it:

• Invoices, payment records, and tax records, for as long as the law requires us to keep them.
• A minimal record that an account existed, its plan, and when it closed, so we can answer questions about it afterwards. This does not include your shoppers' data.
• Aggregate figures that cannot identify a person or a store, such as the total number of events the platform processed in a month.
• Anything we are required to preserve by law, by a regulator, or because of an active legal claim. Where that applies we keep only what is required, and we delete it as soon as the obligation ends.

Changes to this policy

We may update this policy. When we do, we update the date at the top of this page. If a change shortens or lengthens a retention period in a way that materially affects you, we will tell our customers by email or in the dashboard before it takes effect.

Questions or requests

To make a deletion or export request, or to ask anything about this policy:

Zappush LLP Desk No. WSA43, First Floor, B128, B Block, Sector 2, Noida Uttar Pradesh 201301, India Email: [email protected]