Black Friday 2026
playbooks and guides

• 

  Releases October 17Coming soon
  Playbook

  GLP-1 and telehealth brands: Black Friday under Meta's restrictions

• 

  Releases October 20Coming soon
  Guide

  Set up Meta Conversions API before Black Friday

• 

  Releases October 22Coming soon
  Playbook

  How to set up Meta ads for Black Friday

• 

  Releases October 24Coming soon
  Playbook

  Med spas and clinics: Black Friday promotions that produce booked appointments

• 

  Releases October 28Coming soon
  Playbook

  How to set up Google Ads for Black Friday

• 

  Releases October 31Coming soon
  Guide

  First-party audiences before Black Friday

• 

  Releases November 4Coming soon
  Playbook

  How to plan Black Friday email and retention

• 

  Releases November 6Coming soon
  Playbook

  Your Black Friday playbook checklist

• 

  Releases December 1Coming soon
  Guide

  Post-Black-Week reconciliation: the attribution guide, updated with a live walkthrough

Free tools from Zappush

No signup. Each one reads your public pages or your ad copy; none of them can see inside your ad account, so treat a finding as something to verify in Events Manager.

• Conversion Tracking Audit

  Scans your site for the Pixel, a Conversions API path, duplicate events and missing value or currency on the purchase event.

  Audit your tracking

• Health & Wellness Restriction Audit

  Shows which category Meta is likely applying to your domain, and what on the page is triggering it.

  Check your domain

• Ad Compliance Checker

  Paste sale copy to flag the claims and phrasing Meta's health and wellness policies reject, before review does.

  Check your ad copy

• Ad Copy Writer

  Drafts policy-aware primary text and headlines for restricted categories.

  Write compliant copy