Zappush vs Northbeam
Northbeam tells you what your marketing is really worth across multi-touch attribution, media mix modeling, and incrementality. Zappush captures the first-party data those measurements depend on and activates it, feeding clean, attributed signal back to the ad platforms.
Northbeam is a great product in its category. Compared in good faith as of March 2026; details may change, see sources below.
Northbeam is a rigorous, sales-led measurement suite that combines multi-touch attribution, media mix modeling, and incrementality testing on one dataset, built for brands spending serious money on ads. But it is a measurement layer, not a capture-and-activation platform: it tells you where to spend without giving the ad platforms the enriched server-side signal that improves optimization. Zappush is self-serve, starts free, and focuses on capturing durable first-party data and pushing attributed audiences and conversions back to Meta, Google, and TikTok. Many brands run a measurement tool for the boardroom number and Zappush for the signal engine underneath it.
Northbeam is measurement, it scores and forecasts what your media is worth. Zappush is capture and activation, it collects the first-party events and identity that measurement runs on and feeds enriched, attributed signal back to the ad platforms. Different jobs; they can run side by side.
Choose Zappush if
Brands that want to capture durable first-party data and activate it, better match quality, attributed audiences, and server-side delivery, self-serve and without an enterprise contract.
Choose Northbeam if
Higher-spend DTC brands (roughly $250k+/mo on ads) that need a defensible, statistically rigorous read on channel value across MTA, MMM, and incrementality, and have budget for a sales-led tool.
Feature by feature.
Measurement
Northbeam's MTA is its core; Zappush attribution is lighter, journey-level
Northbeam MMM+ models un-clickable and upper-funnel media
Northbeam added automated incrementality as the 'third leg' in 2026
Data capture
Northbeam runs a first-party tracking pixel to feed measurement, not a full server-side capture layer
Northbeam models customer journeys for reporting, not an activatable profile store
Northbeam is Shopify-native; other platforms are supported mainly on higher tiers
Activation (signal back to platforms)
Northbeam can export/sync audiences, but activation is not its focus
Beyond measurement
Northbeam offers an AI reporting assistant
Model
Northbeam onboarding is sales-led (book a demo)
Northbeam targets brands spending roughly $250k+/mo
Where Northbeam is strong
- Genuinely rigorous measurement, MTA, MMM, and incrementality on one first-party dataset.
- Automated incrementality / lift testing gives a causal 'what if we hadn't run it' truth check that most tools lack.
- MMM+ captures upper-funnel and un-clickable media that click-based attribution misses, plus forecasting and budget scenarios.
- Strong fit for higher-spend DTC brands that need a defensible, boardroom-grade read on channel value.
- Deep integrations with the major ad platforms and Shopify for clean spend and revenue reconciliation.
Where Zappush wins
Capture and activate, not just measure
Northbeam scores what your media is worth; Zappush captures the durable first-party events behind that score and feeds enriched, deduplicated, attributed signal back to Meta, Google, and TikTok to improve optimization, not just reporting.
Self-serve and free to start
Zappush is self-serve with a 14-day free trial and paid plans from $59/mo. Northbeam is sales-led with a starting price around $1,500/mo and is aimed at brands spending $250k+/mo on ads.
Platform-agnostic
One script runs on Shopify, WooCommerce, Wix, Kajabi, and custom stores. Northbeam is Shopify-native, with broader platform support arriving mainly on higher tiers.
EMQ and dedup, handled for you
We enrich and deduplicate every event and target Event Match Quality 8+ so the ad platforms get better signal. Northbeam is built to measure that signal, not to raise its match quality at the source.
Restricted-category unrestriction
Health, wellness, GLP-1, CBD, and med-spa brands get compliant routing and keyword cleansing, a capture-side use case a measurement suite does not address.
Pricing
Zappush
Event-based, with a 14-day free trial. From $59/mo (50K events) through $499/mo (5M events); Enterprise beyond. Every feature on every paid plan.
Northbeam
Sales-led and quote-based, priced on ad spend and data volume. Starter is listed as starting at $1,500/mo (under ~$1.5M annual media spend); Professional and Enterprise are contact-sales, with roughly $250k/mo and $500k/mo minimum ad-spend thresholds.
Different jobs and very different price points: Northbeam is an enterprise measurement contract for high-spend advertisers; Zappush is a self-serve capture-and-activation platform you can start free.
Switching from Northbeam?
You do not have to replace Northbeam. Point a first-party subdomain at Zappush and add one script to capture durable server-side data and activate audiences and conversions, then keep Northbeam (or any measurement tool) for the attribution read. The two are complementary layers.
Questions, answered.
- Is Zappush an alternative to Northbeam?
- Not exactly, they do different jobs. Northbeam measures what your marketing is worth (MTA, MMM, incrementality). Zappush captures the first-party data underneath and activates it, sending enriched, attributed signal back to the ad platforms. Many brands run both.
- Does Zappush do media mix modeling or incrementality testing?
- No. Those are Northbeam strengths. Zappush provides server-side capture, persistent profiles, audiences, and journey-level attribution, and it improves the raw signal your measurement tool depends on.
- How much does Northbeam cost?
- Northbeam is sales-led. Its Starter plan is listed as starting at $1,500/mo, and Professional and Enterprise are quote-based with minimum ad-spend thresholds around $250k and $500k per month. Zappush starts free and paid plans begin at $59/mo.
- Can I use Zappush to make my Northbeam data cleaner?
- Yes. Server-side capture, event deduplication, and EMQ enrichment improve the first-party data quality that any attribution or measurement tool reads from.
Sources
- www.northbeam.io/pricing
- www.northbeam.io/products/mmm-plus
- www.northbeam.io/discover-mta
- www.northbeam.io/blog/introducing-incrementality-by-northbeam-automated-lift-testing-you-can-trust
- www.adexchanger.com/measurement/northbeam-adds-the-third-leg-of-the-attribution-stool-with-incrementality-testing
- www.businesswire.com/news/home/20260407939509/en/Northbeam-Launches-Northbeam-Incrementality-Setting-a-New-Standard-for-Advertising-Measurement
See it on your own data.
Start a 14-day free trial, or book a demo and we will show you the difference on your store.