Zappush vs Stape
Both run your tracking server-side. Stape gives you the hosting and the plumbing; Zappush gives you the whole growth system on top of it, identity, audiences, attribution, and activation, included.
Stape is a great product in its category. Compared in good faith as of July 2026; details may change, see sources below.
Stape is excellent server-side Google Tag Manager hosting, a reliable pipe for your events with per-container pricing. But it stops at delivery: you still assemble identity, audiences, attribution, and reporting yourself, usually across more tools. Zappush is an outcome platform, the same server-side capture plus persistent customer profiles, audiences, attribution, and Power-Ups in one product.
Stape is infrastructure, server GTM hosting plus platform gateways. Zappush is a customer-data and activation platform that includes server-side capture as one layer.
Choose Zappush if
Brands that want server-side data and the growth tooling that acts on it, without stitching several tools together.
Choose Stape if
Teams with a GTM specialist who want raw, flexible server-container hosting and are happy to build the rest themselves.
Feature by feature.
Data capture
Stape's Cookie Keeper is included from its Pro plan ($17/mo billed yearly)
Stape hosts a GTM server container you configure and maintain
Signal delivery
You configure dedup yourself in Stape
Beyond delivery
Model
Stape's Pro plan includes Cookie Keeper, Bot Detection, and a POAS data feed; you still wire them up in GTM yourself
Where Stape is strong
- Battle-tested server-side GTM hosting at serious scale.
- Low-level flexibility for teams with a GTM/tracking specialist.
- Rock-bottom entry for pure hosting: a $0 free tier (10K requests/mo, no card) and Pro at $17/mo billed yearly.
- Pro already bundles Cookie Keeper, Bot Detection, a POAS data feed, and 24/7 support.
- A broad library of server-side tags and platform gateways.
Where Zappush wins
A platform, not a pipe
Stape delivers events; Zappush captures them and gives you the profiles, audiences, attribution, and dashboards that turn events into growth, in one place.
Identity & activation included
Persistent customer profiles, audience building, and one-click sync to Meta, Google, and TikTok are built in, not a separate stack you assemble.
EMQ and dedup, handled for you
We enrich and deduplicate every event and target Event Match Quality 8+ by default, instead of leaving match quality to your own GTM configuration.
Events, not requests
Stape meters incoming server requests, which include script loads, preview hits, and bot traffic, not just events (Stape itself suggests budgeting events plus roughly 30%). Zappush meters the tracked events you actually care about.
Restricted-category unrestriction
Health, wellness, GLP-1, CBD, and med-spa brands get compliant routing and keyword cleansing, a use case pure hosting does not address.
Pricing
Zappush
Event-based, with a 14-day free trial. From $59/mo (50K events) through $499/mo (5M events); Enterprise beyond. Every feature on every paid plan.
Stape
Per container, metered by incoming server requests: a $0 free tier (10K requests/mo, no credit card), then Pro at $17/mo billed yearly ($200/yr) for up to 500K requests including Cookie Keeper, Bot Detection, and a POAS data feed. Higher tiers scale request volume.
Both meter volume, but Stape's requests are not events: script loads, preview/debug hits, and bot traffic count toward quota (Stape suggests budgeting events plus ~30%). Zappush meters tracked events, and includes identity, audiences, attribution, and activation at that price, not just delivery.
Switching from Stape?
Point a first-party subdomain at Zappush and add one script. Keep your existing pixel running during cutover, shared event_id deduplicates so nothing is double-counted.
Questions, answered.
- Is Zappush just managed Stape?
- No. Stape hosts your server container; Zappush is a customer-data platform that includes server-side capture, then adds identity, audiences, attribution, and activation on top of it.
- Do I need Google Tag Manager to use Zappush?
- No. Zappush runs from one script, with no GTM server container to configure or maintain.
- Can I keep my current pixel?
- Yes. Run both during cutover, the shared event_id deduplicates events so conversions are counted once.
See it on your own data.
Start a 14-day free trial, or book a demo and we will show you the difference on your store.