Find out why Meta restricted yourHealth & Wellnessbrand
Paste your domain or a single page. We scan it the way Meta's review system does, and show which words, images, and event data are triggering the restriction, and how to fix each one.
Yourwebsite Pixel
ID 582114930716245
Data sharing restrictions applied
One or more websites or apps are in categories with data sharing restrictions. Specifically, certain standard events are blocked, and your data source(s) are in a core setup. If you think the categories haven't been applied appropriately, you can request a review. About the restrictions
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This chart displays any events from your business' website, CRM, mobile app or server that we've processed and received within the selected date range.
Dataset ID
582114930716245
Integrations
Meta Pixel
Manage integrations
Websites
yourwebsite.com
+1 more
What a restricted brand sees in Meta Events Manager. Try clicking “Manage categories”
What is Meta's Health & Wellness restriction?
Meta’s Health & Wellness restriction limits the data your website can send to Meta. It’s automatically applied to your Pixel and domain when your site signals a sensitive category—such as health, wellness, nationality, religion, or similar personal attributes.
In Events Manager, it appears as “Data sharing restrictions” and can affect data at three levels. Your ads can keep running, but the loss of conversion signals can drive up CPM and CPA while lower-funnel events stop reaching Meta.
The restriction cannot be bypassed by switching Pixels, renaming events, or moving to the Conversions API. Those changes don’t remove the underlying restriction.
What are Meta's three data sharing restriction levels?
Data source categories that may carry data sharing restrictions
Health and wellness
Medical conditions or health statuses, provider/patient relationships, or health-related products and services — patient portals, wellness trackers, telemedicine platforms, pharmacies, health insurance marketplaces, condition-specific support groups.
Nationality
Citizenship status, immigration status, or refugee status.
Sexuality and gender identity
Topics related to sexuality or sexual orientation, or individuals of a specific gender identity.
Financial service
Financial tools, consultation or services, and consumer credit reports.
Unsuitable content
Topics that violate Meta's Community and Advertising Standards, including hate speech, violence, and illegal activities.
Politics
A specific political party, political position, or topics related to a political issue.
Race
Individuals of a specific race or ethnicity.
Religion
Individuals with specific religious or spiritual beliefs and practices.
Gender identity
Individuals of a specific gender identity.
Trade union
Members of a trade union.
Personal hardship
Individuals likely to face personal hardship.
Economic vulnerability
Individuals likely to experience economic hardship that directly affects housing, food security, or freedom.
Level 1
Core setup
Restricts the sharing of custom parameters and parts of URLs following the domain.
Level 1
Core setup
Restricts the sharing of custom parameters and parts of URLs following the domain.
Product names, content IDs, URL paths, and custom data are filtered out before they reach Meta. Your campaigns keep optimizing, but on a thinner signal. Most brands miss this stage entirely because nothing visibly breaks.
- Custom parameters restricted
- URL paths stripped
- Standard events still fire
Level 2
Restriction on certain standard events
Restricts the sharing of specific mid- and lower-funnel events.
Level 2
Restriction on certain standard events
Restricts the sharing of specific mid- and lower-funnel events.
Meta still receives upper-funnel events, but the conversion events your bidding depends on never make it through. CPM rises because the algorithm has no way to identify high-intent buyers. Most brands discover this only after ROAS has already collapsed.
- Mid-funnel events restricted
- Lower-funnel events restricted
- Conversion optimization degrades
Level 3
Full restrictions
Fully restricts the sharing of all events, in specific regions or all regions. Meta Business Tools cannot be used for ads purposes where restrictions are in place.
Level 3
Full restrictions
Fully restricts the sharing of all events, in specific regions or all regions. Meta Business Tools cannot be used for ads purposes where restrictions are in place.
Every event sent from the domain is suppressed before Meta's optimization layer sees it. The restriction follows the domain, not the pixel. Switching pixels or ad accounts does not move you out of it unless the new pixel is paired with a clean intermediary domain.
- All events restricted
- Specific regions or all regions
- CAPI does not bypass
How does Meta restrict Health & Wellness brands?
Meta restricts Health & Wellness brands in three ways: disabling ad accounts for policy violations, classifying domains under restricted categories (Health & Wellness – Other, Health & Wellness Provider, or Health & Wellness Condition), and silently blocking pixel events like Purchase and Lead at the data source level.
Disabled Ad Accounts
One policy violation can trigger a review. Repeated violations escalate into full account disablement, losing every campaign, audience, and conversion history you've built.
Flagged Websites
Meta categorises your domain under restricted categories depending upon what product category you are selling, leading to category restrictions.
Restricted Pixel
Your pixel fires, but Meta silently blocks key events like Purchase, AddToCart, and Lead. The algorithm goes blind, CPA rises, and scaling becomes impossible.
How to audit your website for Meta Health & Wellness restrictions
Paste a whole domain or a single landing page, and the audit scans it the way Meta's review system does — copy, images, products, and event data — then returns the category Meta detects, what triggered it, and how to fix each finding. It takes under two minutes and needs no pixel or ad account access.
Enter your URL
Paste a whole domain or a single landing page — whichever you want checked. No account connection or pixel access needed.
We simulate Meta's review
Our AI scans your page the way Meta's review system does: copy, images, products, and event data.
Get your report
See the category Meta detects, what triggered it, and how to fix each finding.
Questions about this audit
What it checks, what it needs from you, and what to do with the report.
About this audit tool
What is the Meta Health & Wellness Restriction Audit?
The Meta Health & Wellness Restriction Audit is a free tool that analyzes your site for health-related language, product names, claims, and other signals that may contribute to a Health & Wellness classification. Enter a whole domain or a single landing page — whichever you want checked. It helps supplement, weight-loss, GLP-1, CBD, sexual-wellness, med spa, dental, and clinic businesses see what on their site is creating risk of Meta data-sharing restrictions.
How does the audit work?
The audit replicates Meta's review system. It scans what you submit the way Meta's classifier does — health-related terminology, product descriptions, claims, and other page content — then identifies the elements most likely driving your classification and shows you how Meta is reading your site.
Do I need to connect my Meta pixel or ad account?
No. You only need to give it a domain or a landing page URL. The audit does not require access to your Pixel, ad account, or Business Manager.
Do I need to install anything before running the audit?
No. There is nothing to install. Enter your domain or landing page URL and run the audit.
How long does the audit take?
Usually under two minutes. The audit scans what you submit and returns a report with the predicted category, the flagged signals, and recommended actions.
Is the audit really free?
Yes. The audit is free — no credit card, no signup, and no need to connect your Meta account.
What do I get in the audit report?
The report shows your predicted product category, the specific words, phrases, claims, or page elements contributing to it, and practical recommendations for reducing those signals or improving your tracking setup.
Can this tool tell me which restriction level I'm at?
The audit identifies the signals that explain why your site is likely to be classified as Health & Wellness, but it cannot confirm the restriction level Meta has applied. Check Events Manager → Data Sources → Settings → Manage Data Source Categories for your actual status. The audit explains the likely cause; Events Manager shows the effect.
What should I do after I get my audit report?
Start with the elements the audit flagged, then confirm your actual restriction level in Events Manager. For lighter restrictions you may be able to fix the website copy and tracking yourself. For more severe restrictions, review your Pixel and server-side implementation and make sure you are not sending unnecessary health-related information to Meta. The report gives you the starting point; your Events Manager status determines the next step.
See your website the way Meta sees it
Free, takes under 30 seconds, no signup needed.