Why Zappush?
Your tools are only as good as the data behind them.
Pixels miss conversions. Analytics sees sessions. Stores see orders. Email tools see subscribers. Zappush connects those signals to the customer behind them.
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Why do you need Zappush?
Growth data is scattered across tools that were never built to see the whole customer journey. Customers click, browse, leave, return, identify, buy, and buy again. Your stack turns that into disconnected sessions, contacts, orders, audiences, and campaign reports.
Data lives in silos
GA4 shows sessions. Your store shows orders. Your CRM sees leads. Your email platform sees subscribers.
Journeys are hard to trace
To understand what led to a purchase or qualified lead, teams still dig through reports, client IDs, UTMs, cookies, and exports.
Attribution is a black box
Meta, Google, TikTok, and analytics can all answer “which channel drove this?” differently.
Repeat customers are easy to miss
Was this person new or returning? What was their first touch? How long did they take to come back?
Action gets delayed
Even when the insight is there, turning it into audiences, signals, email, and retention campaigns takes more work.
Zappush connects it
One profile per customer, with the journey, value, signals, and next best action attached.
Analytics
Sessions are useful. Customers and orders are what growth teams act on.
GA4 shows sessions. Your ecommerce platform shows orders. Zappush connects the two automatically, so every order can be traced back to the customer journey that created it.
One order. Complete journey.
See sessions, marketing touchpoints, attribution data, and customer history stitched together automatically.
Which channel drove this sale?
First touch, last touch, and the sessions before every order
Is this a new or returning customer?
New and repeat status validated against lifetime history
How long do customers take to buy?
Days to convert shown per order and across your customer base
What happened before purchase?
Full session timeline with source, medium, pages, and events
Can I trust my tracking?
Cookie, UTM, click ID, and event capture visible for debugging
What makes it different
Keep your stack. Give it one customer profile to work from.
Server-side by design
One profile per customer
Customer journey attribution
First-party audience activation
Email and retention workflows
Built for growth teams without a data team
What the profile powers
Once customer data is unified, every growth channel gets smarter.
Capture better signals
Server-side tracking
Capture conversion events server-side and attach them to the customer profile before sending them to Meta, Google, and TikTok.
ExploreUnify customer data
Persistent customer profiles
Connect anonymous visits, sessions, devices, orders, leads, CRM activity, email engagement, and repeat purchases into one profile.
ExploreSee what drives revenue
Attribution and journey analytics
Use the profile to see the sessions, channels, first touches, last touches, and timelines behind every order or qualified lead.
ExploreBuild better audiences
First-party audiences
Turn profile data into high-value, cart-abandoner, churn-risk, recent-buyer, and suppression audiences.
ExploreSegment customers
Smart segmentation
Segment customers by recency, frequency, value, behavior, lifecycle stage, and purchase history.
ExploreAutomate retention
Email and lifecycle marketing
Use profile behavior to trigger reorder reminders, win-backs, VIP treatment, abandoned-cart follow-ups, and lifecycle campaigns.
ExploreOptimize for value
Signal engineering
Send profile-enriched signals for new customers, qualified leads, high-value orders, subscriptions, repeat purchases, profit, and predicted value.
ExploreTalk to your data
Talk to your data
Ask questions about customers, campaigns, audiences, and retention in plain English through Zappush MCP.
ExploreTurn customer data into growth.
Unify every touchpoint into one profile, then use it to improve ads, audiences, email, attribution, and retention.
From $59/month · 14-day free trial · Cancel anytime