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Instagram ad preview for Feed, Stories and Reels

Check how your ad sits in the Instagram feed, in Stories and in Reels. Switch the feed between 1:1 and 4:5 and flip Stories to Reels.

Preview your Instagram ads

Your files stay in your browser. Nothing is uploaded.

huel

Ad

Ad creative: w1-huel.jpg
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2,481 likes

huel
Platform

Upload your creatives

Up to 50 at a time. JPG, PNG, WebP, MP4 or MOV.

or drop them anywhere on this page

Stories and Reels are separate placements

Stories and Reels are both 9:16, but Meta documents them separately. For Reels, Meta says to keep text, logos and other key elements out of the top 14%, the bottom 35% and 6% on each side, because they may be cropped or covered by the profile icon or call-to-action button.

Instagram Stories are 1080×1920 recommended, with 600×1067 as the minimum.

What to check before you launch on Instagram

  • Instagram Feed images: up to 30 MB. Videos: 1 second to 60 minutes, up to 4 GB.
  • Instagram Reels videos: up to 15 minutes, up to 4 GB. Images: up to 30 MB.
  • Instagram Feed: Meta lists 125 characters of primary text and 40 for the headline.
  • Meta's recommended minimum image size for Instagram Feed, Stories and Reels is 1080×1080.

Instagram ad specs

Instagram ad specs
PlacementSize & ratioImagesVideoText limitsSafe zone
Instagram Feed
1:1: recommended minimum 1080×1080
4:5: 1440×1800, recommended minimum 1080×1080
JPG, PNG
Up to 30 MB
MP4, MOV, GIF
1s–60 min, up to 4 GB
Caption: 125 listed
Headline: 40 listed
Not published as numbers
Instagram Stories
9:16: 1080×1920, recommended minimum 1080×1080
Not listedNot listedNot listed
Not published as numbers
Instagram Reels
9:16: 1440×2560, recommended minimum 1080×1080
JPG, PNG
Up to 30 MB
MP4, MOV
Up to 15 min, up to 4 GB
Not listed
Top 14%, bottom 35%, sides 6%

Preview ads on other platforms

Each platform has its own page with its sizes, safe zones and text limits.

Your ads look right. Are they tracked right?

A preview shows how an ad looks. Whether the sale gets credited to it depends on your Pixel and Conversions API. The free audit checks both.

Run the free tracking auditTry Zappush free (opens in a new tab)

Instagram ad preview FAQ

What size are Instagram ads?

Meta lists 1440×1800 for 4:5 Instagram Feed images, 1080×1920 for Stories and 1440×2560 for Reels. The recommended minimum image size is 1080×1080.

What are Instagram Reels safe zones?

Meta says text, logos and key elements can be cropped or covered in the top 14%, the bottom 35% and 6% on each side of Instagram Reels ads. Turn on Safe zones and switch the preview to Reels to see an overlay.

How long can an Instagram Reels ad be?

Instagram Reels video ads can run up to 15 minutes and 4 GB. Reels image ads can be up to 30 MB.

How do I preview an Instagram ad before publishing?

Upload an image or video to the Zappush Ad Preview tool to see it in Instagram Feed, Stories and Reels. Feed switches between 1:1 and 4:5, and videos play muted on a loop. Pause on any frame to download it as a PNG.

How many characters can an Instagram Feed ad have?

Meta lists 125 characters of primary text and 40 for the headline on Instagram Feed ads. Meta does not call these hard limits.

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