Meta ad preview for Facebook and Instagram

See one creative in every major Meta placement at once: Facebook Feed and Stories, Instagram Feed, Stories and Reels. Each placement is checked against Meta's published specs.

Preview your Meta ads

Your files stay in your browser. Nothing is uploaded.

Hims

hims.com

Learn More

1.2K86 comments · 24 shares

LikeCommentShare

One upload, five Meta placements

The same file can land in a square feed slot, a 4:5 feed slot and a full-screen 9:16 slot. The tool shows how your file's shape sits in each frame and what share of it each frame crops, which comes from the file's own size and needs no platform number.

4:5 Facebook Feed image ads are 1440×1800, with a 30 MB maximum file size. Facebook Feed videos run from 1 second to 241 minutes, up to 4 GB. Instagram Stories are 1080×1920 recommended, with 600×1067 as the minimum.

What to check before you launch on Meta

Meta's recommended minimum image size is 1080×1080 for Facebook and Instagram feeds, Stories and Reels, and 1440×1800 for 4:5 Facebook Feed.
Facebook Feed images: up to 30 MB. Videos: 1 second to 241 minutes, up to 4 GB.
Instagram Feed videos: 1 second to 60 minutes, up to 4 GB.
Instagram Reels videos: up to 15 minutes, up to 4 GB.
Meta lists 125 characters of primary text and 40 for the headline on Instagram Feed.

Meta ad specs

Meta ad specs
Placement	Size & ratio	Images	Video	Text limits	Safe zone
Facebook Feed	1:1: recommended minimum 1080×1080 4:5: 1440×1800, recommended minimum 1440×1800	JPG, PNG Up to 30 MB	MP4, MOV, GIF 1s–241 min, up to 4 GB	Not listed	Not published as numbers
Facebook Stories	9:16: recommended minimum 1080×1080	Not listed	Not listed	Not listed	Not published as numbers
Instagram Feed	1:1: recommended minimum 1080×1080 4:5: 1440×1800, recommended minimum 1080×1080	JPG, PNG Up to 30 MB	MP4, MOV, GIF 1s–60 min, up to 4 GB	Caption: 125 listed Headline: 40 listed	Not published as numbers
Instagram Stories	9:16: 1080×1920, recommended minimum 1080×1080	Not listed	Not listed	Not listed	Not published as numbers
Instagram Reels	9:16: 1440×2560, recommended minimum 1080×1080	JPG, PNG Up to 30 MB	MP4, MOV Up to 15 min, up to 4 GB	Not listed	Top 14%, bottom 35%, sides 6%

Preview ads on other platforms

Each platform has its own page with its sizes, safe zones and text limits.

Your ads look right. Are they tracked right?

A preview shows how an ad looks. Whether the sale gets credited to it depends on your Pixel and Conversions API. The free audit checks both.

Run the free tracking audit Try Zappush free

Meta ad preview FAQ

What size are Facebook and Instagram ads?

4:5 Facebook Feed images are 1440×1800, and Instagram Stories are 1080×1920. Meta's recommended minimum image size is 1080×1080 across Facebook and Instagram placements.

What is the file size limit for Facebook and Instagram ads?

Image ads can be up to 30 MB on Facebook Feed, Instagram Feed and Instagram Reels. Video files can be up to 4 GB on Facebook Feed.

How long can a Facebook Feed video ad be?

Facebook Feed video ads can run from 1 second to 241 minutes The file can be up to 4 GB.

How do I preview a Facebook or Instagram ad before publishing?

Upload an image or video to the Zappush Ad Preview tool to see it in Facebook and Instagram placement mockups. It runs in your browser and needs no account. Meta Ads Manager's own preview is the reference, since these mockups approximate each layout.

Why does my ad look cropped on Facebook or Instagram?

Each Meta placement has a fixed frame shape, such as 1:1, 4:5 or 9:16, and the frame crops a file with a different shape. The tool shows the share cut off by comparing your file's size with the frame.

Which Meta ad placements can I preview?

The tool previews Facebook Feed and Stories, Instagram Feed, Stories and Reels, plus Explore, search results, profile feed, reel overlay, reel in-stream, Business Explore and Threads. Meta Ads Manager remains the official preview.